B.C Government Joins Forces with ICBC for High Risk Driving Campaign
According to an ICBC 5 year average report from 2009-2013, nearly 1300 pedestrians are injured or killed every year. To put a stop to this, the Government of B.C. has teamed up with the provincial police forces and ICBC for a month-long campaign focusing on the failure to yield and other high-risk driving behaviour.
Did you know?
- 43% of crashes reported in B.C are due to drivers failing to yield the right of way
- 143 people die every year in crashes involving high-risk driving
High risk at B.C. intersections
- 60% of all crashes happen in intersections
- 75% of crashes involving pedestrians happen at intersections
- 226 crashes happen at intersections every day (that’s nearly 1 crash every 5 minutes)
- 4 Pedestrians are injured or killed at an intersection every day
- 7/10 pedestrians killed at intersections while crossing are by vehicles turning left
Police departments all across B.C. will be stepping up enforcement in May, targeting all high-risk driving behaviours. Speed Watch volunteers will be set up throughout the province to encourage drivers to be more cautious and slow down. The campaign will also be broadcasted on the radio, digital advertising and social media.
For more information on this article, please visit ICBC, police team up for high-risk driving campaign
Tia Chisholm, HUB International TRANSPORTATION
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