6 Tips for Attracting and Keeping Drivers
Finding quality drivers is becoming a greater challenge for organizations, and those drivers seeking positions tend to be more sophisticated than their predecessors. In the past, fleets most commonly relied on advertising to promote their pay packages and reputation.
Today’s drivers are more likely to utilize social media, FMCSA web sites, and other online resources to evaluate potential employers.
Fleet operators should be aware of how their organization is perceived across the multitude of online resources available to drivers.
Here are 6 tips to help you attract and keep your drivers
- Realistic Job Preview: What is initially promised in your job preview should not be significantly different than what actually occurs. Drivers who have been sold a false bill of goods will often quit within the first 90 days and post about their experiences on the web, damaging the company’s reputation in the process.
- Utilize social media: If you have a good story to tell, make sure that it is heard. Utilize Facebook, chat rooms, and driver boards to explain why your company is a better place to work than the competition. Good drivers know they are an in-demand commodity and will research their options.
- Utilize the referral process: The best way to recruit quality drivers is to have your own drivers recommend them.
- Fully explain the pay and benefits package: While many drivers still only look at the rate per mile, the best ones often review the entire pay and benefi ts package. While take home pay is still the most important consideration, other critical issues include home time, health insurance, retirement programs, and reimbursements.
- Protect the company image: Clean and well maintained vehicles tell a good story. Shabby looking vehicles, unkempt drivers and poor safety records hinder the recruiting process.
- Stay in touch with your drivers: It is important to understand their concerns and what they are saying to others about your organization. While senior management may believe that drivers are being treated fairly, that perception may not be accurate. Drivers who share negative personal experiences can be debilitating to an organization. Employees should be surveyed regularly while managers should maintain consistent contact with drivers in the field to get their perspective. Utilizing exit interviews whenever a driver leaves is a great way to gain a better understanding of his/her perception about the company.
Tia Chisholm, HUB International TRANSPORTATION
HUB International TRANSPORTATION specialists are based in Vancouver. Our longstanding relationships with the best providers in the business allow us to deliver the solution that serve you best. With HUB, you can run your business knowing that you are headed in the right direction.